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Typeroll

tr-seo — SEO Audit and Fix

Triggers on: “SEO”, “meta descriptions”, “Google ranking”, “structured data”, “sitemap”, “sökoptimering”

What Typeroll handles automatically

Section titled “What Typeroll handles automatically”

You don’t need to configure these — they work out of the box:

FeatureHow
<html lang>From site language setting (per-page override available)
<title>seo_title if set, otherwise title + default_seo_suffix
<meta name="description">From page.seo_description
<meta name="robots">From page.noindex
Open Graph tagsFrom seo_title, seo_description, og_image
<link rel="canonical">From page.canonical_url (defaults to page URL)
Article JSON-LDAutomatic for kind: "article" pages with author + date_published

What Claude audits and fixes

Section titled “What Claude audits and fixes”

Meta descriptions

Section titled “Meta descriptions”
  • Checks every page for a seo_description
  • Writes unique 150–160 char descriptions — compelling, keyword-natural, not keyword-stuffed
  • Uses batch_update_pages for efficiency

Page titles

Section titled “Page titles”
  • Sets default_seo_suffix (e.g. ” — Acme Studio”) via site settings
  • Sets explicit seo_title on the homepage (to avoid “Acme Studio — Acme Studio”)

Open Graph images

Section titled “Open Graph images”
  • Uploads images via CDN and sets og_image on homepage and key landing pages
  • OG images should be 1200×630px — Typeroll doesn’t resize

Structured data

Section titled “Structured data”
  • Adds LocalBusiness or Organization JSON-LD to the homepage
  • Adds ContactPage to contact pages
  • json_ld field takes the schema as a JSON string (not a nested object)

Headings

Section titled “Headings”
  • Checks every page for exactly one <h1>
  • Fixes pages with zero or multiple H1s

Example prompts

Section titled “Example prompts”
Audit and fix the SEO for all pages on this site.
Add LocalBusiness structured data to the homepage.
Address: Kungsgatan 5, Stockholm. Phone: 08-123 456.
Set a default title suffix and write meta descriptions for all pages.

Common pitfalls

Section titled “Common pitfalls”

“Acme Studio — Acme Studio” — happens when title and default_seo_suffix are the same text. Fix: set an explicit seo_title for the homepage.

JSON-LD is a string — the json_ld field takes the entire schema as a JSON-encoded string, not a nested object. Claude handles this correctly when using the update_page tool.

OG images need absolute URLs — CDN URLs (cdn.typeroll.com) are always absolute. Don’t use relative paths.

canonical_url + noindex together — noindexed pages don’t pass equity, so a canonical on a noindexed page is redundant. Use one or the other.